This project aims to examine how early-stage private firms communicate with retail investors via equity crowdfunding platforms and how the availability and structure of information communicated on the crowdfunding platform influence investor participation and funding success. Equity crowdfunding platforms have revolutionized access to capital for startups, especially those facing restricted access to traditional financial institutions such as banks. By reducing information processing costs, these platforms attract a broad base of retail investors who might otherwise struggle to assess investment opportunities. However, little is known about the specific effects of different types of information provisions, such as interactive Q&A sessions between retail investors and firm founders, on investor decision-making. This study seeks to bridge that gap by providing empirical insights into how information flows impact investment behavior and overall market dynamics in equity crowdfunding.